A Brief History Of Mattel
When you think of Barbie, you think of Mattel as the manufacturer and the owner of the product. However, not many people know what the origin of Mattel is and how it came to produce their best-selling Barbie. Based on revenue, Mattel is the largest toy company in the world. They produce high quality toys with different trademarks, such as Hot Wheels, Matchbox cars, Barbie dolls, board games, and they even tried producing video Game consoles back in the early 80′s.
The Mattel trademark origin was derived from the names of its founder, named Elliot Handler and Harold “Matt” Anderson. The names Matt and Elliot were combined and they ended up with the trademark called Mattel. When Elliot Handler’s wife, Ruth Handler, became president of the company she established the Barbie product line, which became a huge success for the company. In fact, 80% of Mattel’s profits came from Barbie sales.
On its early days, Mattel originally produced dollhouse accessories and picture frames. After the success of the company’s dollhouse lines, Mattel concentrated on manufacturing toys and became publicly owned in 1960. Throughout 1960, Mattel purchased small toy companies that manufactured unrelated toy product lines. At 1966, Mattel purchased a small manufacturer of low-quality plastic lunchboxes which was used for manufacturing new kinds of products out of formed plastic.
Because of the formed plastic technology, Mattel were able to develop an innovative toy car parts that made their toy cars roll further and smoother. Because of this, Mattel opened a new line of toy cars called Hot Wheels. Up until today, Hot Wheels are still very popular. With different designs and great quality toy cars, Hot Wheels became one of the hottest selling toy cars in the world.
In 1987, Mattel distributed the NES or Nintendo Entertainment System in Europe. During those times, Nintendo didn’t have a European office and because of this, the early European versions of NES were called the Mattel version. Later, Nintendo opened its office in Europe and distributed the NES version. However, the only difference between the consoles is the Mattel or NES branding plaque on the face of the entertainment console.
Mattel was also responsible for distributing NES products in Canada. However, a court case resulted in making Nintendo the sole distributor of their NES line in North America and the co-branding with Mattel was stopped.
In 1993, Mattel merged with the Fisher-Price (also a well-known toy company) and purchased Tyco Toys, which was the third larges toy manufacturer at that time. The toys from the manufacturer that Mattel purchased were trademarked with Mattel.
Today, because of the different toy companies associated with Mattel, you will see that they produce different kinds of toys with the Mattel trademark. There are quite a lot of toys that bears the Mattel trademark today. From Hot Wheels to their Barbie product line, you will see the Mattel trademark in these products.
For most people, the Mattel trademark means great quality products that their children will definitely enjoy playing with. Mattel produces different kinds of toys for all ages and gender. Combined with the latest technology, Mattel can offer you the best toys available in the market that can last a long time. You can also expect Mattel’s toys to be intricately designed and manufactured that it ca definitely attract children of all ages.
So, if you are looking for a high quality toy for your children, you should consider purchasing toys with the Mattel trademark imprinted in the box or on the toys. With this trademark, you can be sure of the quality of the products and you can also be sure that your children will enjoy playing with it for a very long time.
Whenever you are looking for the perfect toy for your children, go to your nearest toy store and look for Mattel products. The Mattel products will be marked with the Mattel trademark which can easily be spotted among the different available toys available in the market today.
Always remember that if you are looking for the best kind of toys that can provide maximum entertainment for your children and is safe for them to play with, Mattel toys are your best choice. They manufacture toys for different age levels and they also manufacture toys for both boys and girls.
About the Author
Find tips about flowering crab, hyacinth bean vine and other information at the Gardening Central website.
Mattel Tommy Burst TV commercial 1960s!
|
|
Monster High Draculaura Jewelry Box Coffin $20.99 Decor takes on a decidedly delightful and ghoulish twistMonster beds doubles as a jewelry box and mirror for a girls roomsPositively ravishingInspired by the Monster High character for room décorDaughters and sons of the most infamous monsters!Monster High Room Decor Assortment: Decor takes on a decidedly delightful and ghoulish twist. The Draculara coffin bed features a pink ruffled cover and pi… |
|
|
Monster High Frankie Stein Mirror Bed $19.99 Decor takes on a decidedly delightful and ghoulish twistMonster beds doubles as a jewelry box and mirror for a girls roomsPositively ravishingInspired by the Monster High character for room décorDaughters and sons of the most infamous monsters!Monster High Room Decor Assortment: Decor takes on a decidedly delightful and ghoulish twist. The Draculara coffin bed features a pink ruffled cover and pi… |
|
|
Barbie A Fashion Fairytale Transforming Fashion Doll $15.39 BARBIE TM A FASHION FAIRYTALE BARBIE® Doll: In the new movie, BarbieTM A Fashion Fairytale, Barbie® stars as herself in her famous fashion show outfit that transforms from a “princess gown” to a “party couture dress.” With the press of a button, Barbie® doll’s bodice magically lights up and is synchronized to music from the movie’s fashion show finale. To transform the dress, fold down the top … |
|
|
Barbie in A Christmas Carol Soundtrack $0.48 Soundtrack features Christmas carols from and inspired by the first Barbie holiday movie! Track listing: 1. O Christmas Tree 2. Deck The Halls 3. Jolly Old St. Nicholas 4. Joy To The World 5. We Wish You A Merry Christmas 6. Jingle Bells (sung by Chuzzlewit) 7. Hark! The Herald Angels Sing 8. Silent Night! Holy Night! 9. A Barbie 12 Days of Christmas 10. I Love This Christmas 11. California Christ… |
|
|
Uno NSynch Card Game $10.07 Contains a CD with 1 track: It’s Gonna Be Me (Jack D. Elliot Remix). 2 packs of 54 Uno cards…. |
|
|
Puccini: Tosca (Highlights) $0.88 … |
|
|
The Story of P. J. Sparkles $24.95 The Story of PJ Sparkles… |
|
|
Barbie Birthday Party at Walt Disney Epcot ’94 $17.69 Celebrate with Barbie and her friends at the new live Barbie Show at Epcot. Plus, see and exciting preview of new 1994 Barbie dolls and fashions…. |
|
|
Trouble in Mother Goose Land – A Mattel See ‘N Say Videotape $9.99 Get ready for the gran opening of the wonderful mother goose land amusement park. mother goose,saymour and their friends need your help with the preparations for the big event, you’ll be meeting your favorite nursery rhyme characters and learning the rhymes that made them famous. but while everyone is busy with the preparing someone is out to spoil the fun,and he has to be found out so the work ca… |
|
|
A Woodworking Scroll Saw Patterns and Instructions Plan to Build Your Own Victorian Barbie Doll House Project $23.95 **Your purchase does not include the actual pre-built project. It is not a ready-to-assemble kit. **Your purchase does not include any wood or assembly hardware (screws, nails, glue, etc). **A FREE sheet of 18 x 24 inch tracing paper (carbon paper) INCLUDED! Finished Dimensions: Barbie houses are not very co… |
